Eat, Shop, Stay & Play

Fortuna is located in the heart of the Eel River Valley in Humboldt County. A classic remnant of a previously thriving lumber and fishing industry, Fortuna encompasses small town charm and the comfort of family-based community. 

Each year Fortuna welcomes hundreds of tourists that show up for the annual Fourth of July Festival, annual Auto Expo parade and car show, as well as the Fortuna Rodeo, which is the oldest rodeo in Northern California and will be celebrating its 100th anniversary in 2021!

The city is nestled in a scenic valley surrounded by redwood forest to the north and east and the mighty Eel River and Pacific Northwest coastline to the west. Fortuna has a quaint, traditional Main Street that not only has an historical value but an ongoing economic contribution to the region. Fortuna consists of a diverse population and is served by the City of Fortuna Administration, Police Department, Volunteer Fire Protection District, Community Center, and Open Door Community and Redwood Memorial Hospitals as well many agencies providing social services and support for seniors and youth. Fortuna pride, family, and community run deep in the Friendly City and we would love to welcome you!

Indoor seating area of Bob's Footlongs with tables and pink and white striped wallFortuna is not very big in size, but it's pretty big when it comes to tastes and flavors! You can enjoy a down home meal in a Main Street favorite like L's Kitchen or Redwood Cafe. You can step back in time to a good ol' diner and enjoy burgers, hot dogs, and shakes at Bob's Footlongs, a Fortuna tradition since 1949. 

If a quick bite is not your style, come and take a break at America's first Certified Organic Brewery, Eel River Brewing Company's Pub and Restaurant, and sip a nice cold craft brew, nosh classic pub food, and enjoy the cool breeze floating in off the Eel River outside in the beer garden!

Eel River Brewing Company outdoor seating area with garden area, benches, and cornhole

After lunch you can walk across the street and visit the River Lodge Conference Center with its beautiful architecture and views of the mighty Eel River. You can stroll along the dyke and take in the magnificent natural environment of the Eel River Valley.

Eel River from Dyke Bank Looking South - Copy

There are more culinary delights awaiting you while staying in the Friendly City. You can slake your appetite on any one of our local Mexican hot spots like La Costa, Taco Loco, Las Cazuelas, El Paisano or Aztec Grill located in the local Redwood Market. If Mexican is not your cup of salsa, and if you want to be adventurous you can stop by Hunan Village for tasty Chinese, or Kome for sushi and other Japanese cuisine. If you're in the mood for a sweet treat, hop into Hoppy's FroYo on Main Street, and indulge in a delicious frozen yogurt treat with your choice of delectable toppings...yum!!

FroYo Topping Bar - Copy (2)
Hot Brew Patio

Fortuna's own Hot Brew Bistro offers delicious food, tasty coffee drinks, and great customer service. It's no surprise they were voted Times Standard's "Best of the North Coast 2020" for best breakfast (and it's served all day just like breakfast should be)!  Whether you're looking for a sparkling mimosa or nice warm cuppa, Hot Brew continues serving up delicious breakfasts, brunches, and lunches. 

Fortuna boasts a not-so-hidden treasure at Double D Steak where you'll find a traditional style steakhouse serving up delights like bacon wrapped filet mignon with sauteed mushroom and grilled prawns or braised beef ribs with crab legs and garlic mashed potatoes...yum! Double D claimed their share of "Best of the North Coast 2020" by snagging the coveted best restaurant award! 

Double D inside

If down home B.B.Q. is more your speed, roll on it to Smokin' Barrels in Strongs Creek Plaza and enjoy a tasty cheese burger or specialty cocktail!

Smokin Barrels Cheeseburger
This is just a small taste of all of the hunger attacking options Fortuna is delighted to call our own. We couldn't list every option, but we're proud of every single one. Whether you just need something quick and on the go, or if you're  a foodie looking for some culinary excitement, the Friendly City delivers!


Looking for the perfect new kitchy item for your house or a fuzzy new blanky for your smallest blessings? Fortuna has what you're looking for! Unique boutiques, shops and stores for all of your gift buying, grocery stocking, and "you just want it" needs! 

Blend Boutique Display

Stop in to Wild Cactus Clothing for all your baby and tots clothing, accessories, and more! Then you can swing into Wildwood Saw & Sporting Goods for all your outdoor STIHL power tools. Don't forget to stop in at Hot Brew Bistro to grab some lunch before heading out to explore the rest of Fortuna's shopping gems.

Take a quick trip across the boulevard to do some shopping in Blend Boutique for the latest fashions and something for the man in your life, including full tuxedo rentals. Don't miss out on the fresh and welcoming Grocery Outlet Bargain Market for great deals, unique finds including natural, organic, sustainable, and healthy snacks and food choices.

Head up the toward downtown, but stop to drop into Fortuna Sport & Cycle for outdoor tools and accessories, but most importantly, everything you need to show your school spirit....Go Huskies!!

Husky Gear at Sport and Cycle - CopyTake a leisurely stroll down Fortuna's Main Street and stop in the Green's Pharmacy for fast and friendly service for your prescription refills or the perfect birthday or "un" birthday gift. Do you need that perfect "new to you" antique? Then you'll love the antique shopping options including Fortuna Art & Old Things and the Antique Depot.  

If you need a new pair of shoes or a repair to some old reliables, step into Strehl's Family Shoes & Repair, for fixes by a master cobbler, a vanishing craft. Bartow's Jewlers is right across the street so you pick that sparkly treasure up for your honey. You can even stop and buy a new stove or refrigerator at Eel Valley Appliance

If you're not in the mood to shop, but just want to sit and relax and "tune out", consider a movie at Cinema West's Fortuna Theater located right on Main Street!

Fortuna Theater at Night Lit Marquee - CopyThis is just a tiny sample of all the wonderful shopping opportunities Fortuna has to offer. We hope you consider the Friendly City when your jotting down your shopping lists! 

Please visit the Fortuna Business Improvement District or the Fortuna Chamber of Commerce webistes for a full list of businesses.

Fortuna also hosts a myriad of special events throughout the year, so make sure you stop this year
for Art & Wine in the Park, Hops in Humboldt Beer FestivalFortuna's Fireworks Festival,  and the 99th Fortuna Rodeo Week to check out the annual chili cookoff, children's games, street games and rodeo events including junior rodeo, Bullfighters Only night, Bulls, Broncs, Bands and Brews, parade and carnival! 

As soon as the horses make their way out of town, gear up for Fortuna's AutoExpo, California's premier antique and judged auto show! Join us for three days of hot cars, the Swap Meet, Artisans Faire, Antique Show and Tractor Pulls! 

There's more! Autumn brings us the best in harvest, including Fortuna's own Apple Harvest Festival and Citywide Yard Sale.

In October get ready for downtown's Trunk or Treat where your little ghosts and ghoulies can show off their costumes and collect treats in a friendly, safe and fun environmnent.  The annual Grave Matters and Untimely Departures will take place in Fortuna's Sunrise Cemetary...don't miss this intriguing and mysterious telling of tales that will simply haunt your memories! 

 Grave Matters Gun Shots
Clendenens Tractor Shot

Herald in the Christmans season with  the annual Holiday Craft Faire at the River Lodge and share good tidings while the Redwood Village Merchants Association hosts the Al Gray Lighted Truck Parade! 

Lighted Truck Parade


It doesn't take much to convince folks to stay in Fortuna, but if you're visiting the Friendly City there are a lot of really great options to make your stay memorable.  Fortuna boasts clean and affordable lodging choices like The Redwood Riverwalk Hotel, pet friendly Best Western Country Inn, Comfort Inn and Suites Redwood Country, Super 8 by Wyndham Fortuna, and Travel Inn.

If an Airbnb or VRBO is more your style, check their official websites to locate your next stay in the Eel River Valley!

 Redwood Riverwalk Hotel Lobby Comfort Inn Fortuna Entrance Redwood Riverwalk Hotel pool